Euro Lifecare uses a whole arsenal of different types of promotion to promote medicines to a professional audience:

• visits of medical representatives;
• conferences/seminars;
• POS materials;
• remote communication (phone calls (Call Reps), SMS and Viber messages);
• mailings;
• electronic mailings;
• shares; advertising in the specialized press;
• TV advertising; advertising/information on the Internet

However, the main tool is the visits of medical representatives.

Euro Lifecare monitors global changes in marketing promotion and supports the trend towards multi-channel marketing in its activities.

Also, due to the fact that many channels are used to communicate with the target audience, it is very important that they are consistent and take into account previous experiences.